Understanding Facebooks EdgeRank: a simple to understand visual infographic

In the past we’ve talked about the importance of getting more engagement on Facebook to better exposure for your business.  EdgeRank is the magic that Facebook uses to decide who sees the things you post on Facebook.  Less than 20% of your Facebook friends get each of your posts in their newsfeed, so what do you need to do to get more people to see the information you share, especially when you are using Facebook to softly market your business?

The answer… if you understand how EdgeRank works and apply the tactics outlined in the infographic below, you should start to land in more of your Facebook friends newsfeeds and get more engagement.  This in turn gives you a better EdgeRank which will keep you and your business at the top of the mind of your followers!

I hope you enjoy this simple to understand infographic from PostRocket.

Written by Heather Gray

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