Is the curse of knowledge killing your sales?

curse of knowledge

When you speak with customers are you using terms like MLS, first right of refusal, titlework, escrow, CMA, GRI, quitclaim deed, or any of the hundreds of “real estate” terms you interact with on a daily basis?

Many agents use these terms as part of their daily scripts or in person dialog, but remember who you are speaking too. Using these terms MAY make you look like an expert in your field, but truthfully your clients and customers would rather you explain things in plain English. They should never have to ask what something you told them means.

Derek Halpern from Social Triggers created a great video with an explanation on the curse of knowledge and how you can avoid it in your daily sales practice!

http://youtu.be/VhNOKI4MrGc

Written by Heather Gray

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