3 Stand-Out Video Hacks: Making Videos That Get Clicks!

Article brought to you by the Tech Helpline, a member benefit of the Kansas Association of REALTORS®. You probably have heard that video is one of the most powerful and persuasive forms of communication. The statistics for the impact of YouTube alone are staggering: 2 billion monthly users, 74% of US adults use YouTube, and it’s the world’s second-most visited website, right after …

Tech Fatigue Is Real: What You Can Do to Combat Zoom Gloom

Article brought to you by the Tech Helpline, a member benefit of the Kansas Association of REALTORS®. As real estate agents and brokers spend more time on their computers and mobile devices than ever before, many have experience tech fatigue. The concept has been around long before the pandemic outbreak, but it has become mainstream. One of the most common culprits …

Facebook Turns the Table On Lead Gen: You Don’t Go After Leads — Leads Come To You

Article brought to you by the Tech Helpline, a member benefit of the Kansas Association of REALTORS®. Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from …

Top Tech Issues Every Real Estate Pro Faces

Article brought to you by the Tech Helpline, a member benefit of the Kansas Association of REALTORS®. In the wake of the pandemic, working remotely for real estate agents means more reliance on tech tools than ever. An increased presence of technology in the daily workflow of an agent also equates to more tech challenges. Troubleshooting a greater variety of glitches is becoming …

Build New Business with Google My Business

Article brought to you by the Tech Helpline, a member benefit of the Kansas Association of REALTORS®. Google My Business is one of the fastest and easiest ways that real estate agents can increase their presence online. That’s because unless you are a major advertiser with Google – or have invested in an ongoing, professional Search Engine Optimization (SEO) program – …