What does your profile picture say about you?

What do McDonald’s, Coca-Cola, or Apple all have in common?  Of course, these are recognizable brands with an image people all over the world can recognize. Believe it or not, you are branding yourself online. As a real estate professional who uses social media and websites to promote, whether directly or indirectly, your business online, you should be aware of …

Real estate success: Rule #1

business success rule 1

As a former agent and real estate broker, I saw many real estate agents succeed and many fail.  The ones who couldn’t find their way to success all shared a similar trait. They didn’t want to put forth any effort to ensure their success! Many get in the real estate business because they think it will be easy and there …

What people are saying about you online

online reputation management

If someone was trashing your good name online wouldn’t you want to know about it? As a real estate professional who uses the internet to market yourself and your listings online, you should be aware of what people are saying about you whether it is good or bad. Online reputation management isn’t too difficult with the online tools we have …

Manage your email better with Boomerang

Boomerang for Gmail

I am sure you send a lot of emails everyday, to many different people.  How do you keep on top of who has replied and responded to the emails you have sent? Boomerang is the solution and I think is a must have email add-on for Gmail or Outlook. Do you ever send an email to someone, then days later realize they never responded? …

6 Steps for Effective Lead Generation

lead generation for real estate

Do you ever scratch your head and wonder where your next client will come from?  It all starts with a great lead generation plan. You know that you can’t possibly create a working relationship with every single person you come in contact with, nor can you  turn every prospect that inquires about real estate into a client, but there is …