In a earlier post we talked about the importance of engaging with your Facebook friends. By commenting and liking their posts, photos and videos, you increase your EdgeRank and the likelihood that your messages will show up on their Facebook newsfeeds.
This is a two-way street. You need to engage with them, but it’s equally important to get them engaging with you also. So, how do you get them to comment or like your status updates?
Photos and links
When you are skimming through your Facebook newsfeed, don’t your eyes gravitate to the posts with photos? So when you look at this sample from my Facebook newsfeed, what jumps out at you?
Of course your eyes are automatically drawn to the post that includes the photo, and your mind almost forces you to read the sign. Don’t you want your friends to be subliminally drawn to your posts? If they read it and find it more interesting doesn’t that increase your chances they will comment or like your post? There ya go, engagement just happened! 
Ask a question
If you want more comments, why not simply ask for it. The next time you post something on Facebook, post it in the form of a question. The question doesn’t have to be real estate specific, just an engaging question that will get a conversation started. Here is a good example from my REALTOR® friend Justin;
Justin started the conversation and commented back when his friends answered his simple question. Other probably wanted to know the answer to that question also and Justin just had to get the conversation started.
Here is an awesome example from my friend Jake that fulfills all the aspects of an engaging Facebook post!
Jake not only asked a question, he also included a photo with a link to his website that includes information anyone in his area may want to know. The question wasn’t even a real estate, but will generate interaction on his post and traffic to his website.
How are you engaging with your Facebook friends? Get the conversation started and get more exposure today!
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