Is the curse of knowledge killing your sales?

curse of knowledge

When you speak with customers are you using terms like MLS, first right of refusal, titlework, escrow, CMA, GRI, quitclaim deed, or any of the hundreds of “real estate” terms you interact with on a daily basis? Many agents use these terms as part of their daily scripts or in person dialog, but remember who you are speaking too. Using …

Should I spend my money on Zillow, Truila, and REALTOR.com?

more sales with zillow trulia

This past week I had a question from a Kansas REALTOR®;   “Hi John, I want your honest opinion on Trulia, Zillow, Realtor.com, and Home Finders.  I want the most bang for my buck.”   Any of these sites can work as a good lead generation tool for your team, from my experience. When I was a broker, an agent …

5 Things Your Customers Should Know About Title Insurance

title insurance - first american title

As a real estate professional, you’ve likely been asked by home buyers: “What exactly is title insurance?” For some buyers, especially those purchasing their first home, title insurance is a new concept and, because it is substantially different in scope and process from other types of insurance, requires explanation. Here are five important facts to share with your buyers when you’re asked …

Buyer Agency every time with this simple TRICK!

buyer agency trick

Do you get clients that just won’t commit? You met them at an open house or from a sign call; they act like they want to work with you, they ask you to show them more properties, and run you all over town – for weeks.  Next thing you know, they buy a home from another agent or decide to …

Free Webinar – Get your buyers to STOP shopping and START buying

Join us for this great presentation from REBR’s special guest Jake Ramstack! Thursday June 27th, 2013 10:00 am – 11:00am As a busy REALTOR®,  Jake has developed a strategy to educate his home buyers so they understand the process of buying a home and STOP looking and START buying.  Most of Jake’s clients buy a home within 72 hours of their …