How to talk to sellers about Zillow | Scripts

As I talk to REALTORS® across the country, many would love to stop syndicating to Zillow, but fear their seller clients expect their home to be advertised on Zillow, and honestly, they just don't know how to talk to sellers about Zillow.  I believe the REALTOR® is the professional and they can and should educate the sellers why Zillow many not be the best advertising platform for finding that right buyer quickly and who will pay top dollar for their home. As ramps up it's … [Read more...]

Emerging Technologies for Real Estate

If you attended the Kansas Association of REALTORS® Mid-Year Conference last week, hopefully you took the opportunity to sit in on our latest technology update!  Here are the slides from that presentation.  If you have any further questions, please ask them in the comments below. :) If you are having a problem viewing the full slide, use the zoom slider in the slide player. … [Read more...]

What are real estate brokers paying their agents?

Running a successful and profitable brokerage isn’t always easy. Managing the brokerage income and expenses is a task you can’t avoid. But how do you increase your company’s income? Hire more agents? Give them more office support so they have time to sell more homes? Give them more training to build their skills to create more transactions? These are all viable options. One other option is to re-evaluate your existing commission structure. Offering a competitive commission … [Read more...]

Covert more renters into homeowners

Frank and Brian from the National Real Estate Post had a great message I just had to share with you today. In a recent study it seems that 9 out of 10 renters don't plan to buy a home this year. Why is that? Stricter lender guidelines? They just love renting? What could it be? I really think, most of them just don't think they can. They may not be aware that they can. Believe me, there are hundreds of renters in your area right now that have the down payment and the credit score to buy a … [Read more...]

Is the curse of knowledge killing your sales?

When you speak with customers are you using terms like MLS, first right of refusal, titlework, escrow, CMA, GRI, quitclaim deed, or any of the hundreds of "real estate" terms you interact with on a daily basis? Many agents use these terms as part of their daily scripts or in person dialog, but remember who you are speaking too. Using these terms MAY make you look like an expert in your field, but truthfully your clients and customers would rather you explain things in plain English. They … [Read more...]

Featuring Recent Posts WordPress Widget development by YD