How to “Legally” use Getty Images on your website for free!

We all have heard stories of people “borrowing” images from the internet soon to be hit with a demand letter from a huge online photo conglomerate like Getty Images with a huge $1000+ fine. Getty Images must have been paying too much in legal fees trying to collect  from the offenders, because they have developed a solution that allows you …

Images for your real estate website and copyright laws

copyright image

I had a conversation this morning with a real estate broker that was saving photos from a simple Google search and posting them to their website without thinking they might be violating copyright laws. They are now removing all the photos and replacing them with royalty free images. Some online image companies don’t take copyright violations lightly, with a potential …

What to expect in Real Estate in 2014!

Our real estate business is a living breathing thing. It is constantly changing and evolving and it actually takes a lot of effort for the average REALTOR® to keep abreast of all the changes throughout the year. FortuneBuilders.com has made a few predictions for 2014 that could affect the housing market. The good news is, although they predict that interest …

Is the curse of knowledge killing your sales?

curse of knowledge

When you speak with customers are you using terms like MLS, first right of refusal, titlework, escrow, CMA, GRI, quitclaim deed, or any of the hundreds of “real estate” terms you interact with on a daily basis? Many agents use these terms as part of their daily scripts or in person dialog, but remember who you are speaking too. Using …

Should I spend my money on Zillow, Truila, and REALTOR.com?

more sales with zillow trulia

This past week I had a question from a Kansas REALTOR®;   “Hi John, I want your honest opinion on Trulia, Zillow, Realtor.com, and Home Finders.  I want the most bang for my buck.”   Any of these sites can work as a good lead generation tool for your team, from my experience. When I was a broker, an agent …