How to talk to sellers about Zillow | Scripts

As I talk to REALTORS® across the country, many would love to stop syndicating to Zillow, but fear their seller clients expect their home to be advertised on Zillow, and honestly, they just don't know how to talk to sellers about Zillow.  I believe the REALTOR® is the professional and they can and should educate the sellers why Zillow many not be the best advertising platform for finding that right buyer quickly and who will pay top dollar for their home. As ramps up it's … [Read more...]

Can I use that photo in my marketing?

As REALTORS® we are constantly using images to advertise our listings and the services we provide. Many of the images online are copyrighted images and it is not OK to simply download and reuse any image you find in your own marketing. This guide can help you determine if photos you find online are OK to reuse, if you should be using your camera to take your own photos, or if you should be buying photos online. Click the image to enlarge   via TheVisualCommunicationGuy … [Read more...]

What is RPR? (Video)

If you are a REALTOR® and haven't taken a look at the Realtors Property Resource® (RPR) yet, you are really missing out! So what is RPR? This great tool is a free member benefit from the National Association of REALTORS® that pulls MLS, Demographics, School, Flood Maps, County Appraiser, and Tax information into one easy-to-use database. If you are in Kansas and your MLS, Association, or Brokerage would like a personalized live training … [Read more...]

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