I know some agents recommend to their sellers to take their homes off the market during the winter/holiday months. I say, this time of year is a great time to sell a home.
9 REASONS TO SELL DURING THE HOLIDAYS
1. Buyers looking for a home during the Holidays are more serious! Would YOU spend your holiday season trekking through cold, snow and mud to look at houses if you weren’t sincerely interested? No, probably not.
2. Buyers have fewer houses to choose from during the Holidays! Many sellers refuse to keep their home on the market during the holiday season. That means less competition and more money for you.
3. Houses show better when decorated for the Holidays. Even the coldest, darkest home can be beautiful when paired with some classy holiday sparkle. Wreaths, warm white lights, garland, Christmas trees and soft music can make any house feel like a home – their home.
4. Buyers are more emotional during the Holidays and are more likely to pay your seller’s price. Your home is warm, softly lit and smells like the delicious cookies that grandma used to make. Your potential buyer imagines what it’d be like to enjoy these quiet evenings in the comfort of your home and suddenly, they’re attached to the idea and are willing to meet your price to obtain it.
5. Buyers have more time to look for a home during the Holidays. People typically have some time off during the holidays, meaning that showings can occur during the weekdays as well as on the weekends.
6. Some buyers must purchase before the end of the year for tax advantages.
7. January is traditionally the month for relocating employees to begin new jobs. Since transferees cannot wait until Spring to buy, your seller’s home must be on the market now to capture those buyers.
8. Your sellers can still have their home on the market, but still have the option to restrict showings during the six or seven days during the Holidays. Keeping your seller’s home listed over the holiday season doesn’t mean that they lose any of their freedom.
9. Your seller can delay closing or extended occupancy until early next year!
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